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Current temporary exhibition: The Braun Innovation Spirit - Pioneering Technology and Design (16 th of May 2007 until 31st of March 2008)
A well-known global company is going new paths concerning brand’s communication. With the previous temporary exhibitions “50 years of Braun Design”, “Culture of Shaving” and “Braun Communication”, the BraunCollection has established to a strong greatness within just a few years. Following the others there is now the next biannual temporary exhibition displayed, this time under the topic “The Braun Innovation Spirit-Pioneering technology and design”. Starting May 16th it will be available to public at Kronbergs’ location.
Innovation has turned into an inflationary term. Time for a new identification - as innovation is not a hobby but rather an elixir and a requirement for growth, especially for a global brand like Braun.
/Polymorhic term/
A true innovation is way more than just an invention. Only acceptance by consumers and the implementation on the market is what generates economical success and lasting assurance of jobs.
Radical breakthroughs have impacted so far. Most of the time, it is a matter of modifications or little details which hardly get noticed or appreciated anymore these days. That could be “gentle” adjustments to people or something well-known and familiar looked at from a new point of view or in a surprising context.
An interesting “story” needs to be one part. The communication starts way before the finished product and the accordant advertisement campaign – as the final consumer of the product takes the centre stage of every innovation process at Braun. It is essential to accept and appreciate the consumer as a partner and include him/her at an early stage.
Conclusion: Innovation is originating from a interior spiritual attitude. The ideas of few and the creativity of inter-disciplinary teams interact together in harmony and provide progress and advance “outside”.
/Suction of future/
The new temporary exhibition is similarly geared to general history of innovation and Braun’s history of innovation (interior architecture guidelines, the twin shearing foil, the infrared ear thermometer, the Cleaning Centre, and many more…).
In the end a “glance into the crystal ball”: The crucial question is what we can be expecting or also just wishing for in the next 10 or 20 years regarding pioneering innovations… Will it be more beautiful things for even more beautiful people? Will it be laser technologies or maybe totally new means of communication between people and products?
Interactive terminals pull visitors into the suction of future, and create room for individual feedback and for ones own innovative impulses.
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