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Braun – 50 years product innovation - A new way of company history
The first Braun–Design entered the market in 1955. Since this, innovative products with matchless regularity have arisen, which had often been standards for whole types and have changed our product esthetics radically. Who even knows that Braun “invented” not only the shear foil shaver but also the electronically toothbrush, the hair dryer and the hi-fi system?
Even more astonishing is the fact that this track record has not been published in book form so far. The now existing volume which was released for the 50th anniversary of Braun–Design, is the first comprehensive design orientated history of this popular Design brand. Important reasons for the, at that time, caused “culture revolution” becomes visible for the first time there.
“The first book about Braun Design which functions like a Braun product”, said a Braun Designer.
But not only the content is fascinating. Also the shape of the body composes standards: this strict product orientated company portrait on continuous highly creative level is self a piece of functional design.
A half century of technical and esthetical innovation is developed very reader-friendly:
- more than 500 products are presented in new high-quality photographs and
- extensive commented for the first time – a seldom example for art of product essays
- the attachment includes a list of all Braun products
Here you can order the book directly:
Click here: www.amazon.de
Picture gallery, history, product groups, product portraits, product lines, biographies, product lists. Braun – 50 years product innovation functions perfect like a Braun shaver.
The different levels and units of the book are crossed together systematically, so that a network of information arises.
A practical reference book was developed.
The high use is underlined by a clear layout and the continuous highly quality of the pictures – a strong visual book, which animates to leaf through.
1. In the introducing “gallery” close up views and short texts involves the topic.
2. The history of the company is the framework for the later presented products.
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